Open letter to EU decision makers
Do not beat consumers! Give it on!
The Poultry Product Council, the Meat Association, the Association of Hungarian Livestock Breeders, the National Chamber of Agriculture, the Dairy Product Council and the Interprofessional Organization for Slaughter Animals and Meat strongly call on EU decision-makers: do not allow consumers to be misled by false names!
"Meat" is meat. "Milk" is milk.
The Poultry Products Council, the Meat Association, the Association of Hungarian Livestock Breeders, the National Chamber of Agriculture, the Dairy Products Council and the Interprofessional Organization for Slaughter Animals and Meat speak out strongly in order to prevent the European Union from misleading food names.
"Meat" is meat. "Milk" is milk.
We ask EU decision-makers not to let the names fool around!
Organizations representing domestic livestock farmers and meat and dairy processors strongly support the content of Amendment No. 171, which was recently submitted in the framework of the trilogue discussion of the new draft EU legislation on common market organization rules.
The proposal would restrict the use of terms such as "yoghurt (or curd) style", "imitation cheese", "cream flavor", "lactose-free milk replacer", "cheese-like" throughout the European Union and would ban all non-milk products in all contexts. the use of the name of the milk / milk product. Beyond the proposal
we continue to aim to ensure that consumers are not misled in any way in the future: only products of animal origin can be called 'meat', 'sausage', 'steak'! Imitations of plant-based dairy products such as ‘cheddar / permezan / gouda-flavored plant block’, ‘mylk’, ‘butter-flavored
margarine ”or‘ soy yoghurt ’is also very much outraged by dairy farmers.
In many parts of the world, experiments are being made with meat-like and similarly spicable “substances” composed of plant-based ingredients and genetically modified materials. As well as genetic manipulation, lab-produced meat substitutes, and creations called “artificial meats”.
We strongly oppose the use of the word 'meat' or any other related word in any form in the names of these products. Although Annex 1 to Regulation (EC) No 853/2004 of the European Parliament and of the Council laying down specific hygiene rules for food of animal origin clearly defines the concepts of meat, milk and meat products and milk products, products of animal origin and
the situation around the names of plant-based imitations is not clear.
Copa-Cogeca - European Farmers 'and European Producers' Cooperatives - and its affiliates 2020
an open letter was published in the fall, "Let's call the spade a spade!" with the title. Like these organizations, we respect the need for a small segment of European consumers to see an increase in the proportion of plant-based, meat- and dairy-free products (vegetarian / vegan) to replace these products. However, we expect fair and consistent marketing across Europe. One that respects consumers of meat and dairy products, as well as vegetarian / vegan buyers, as well as the work done by farmers and the meat and dairy industry.
Meat and / or milk substitutes marketed under misleading names are in many cases unjustifiably advertised as appearing to be healthier and more environmentally friendly, appearing to have the same nutritional value as meat and milk. Copa-Cogeca has also launched a campaign entitled "This is not steak", drawing the attention of MEPs to the use of the terms "steak", "burger" or "sausage" in the name of plant-based products, both for consumers, both in animal husbandry
adverse effects on the industry and deliberate misleading marketing.
We call on EU decision-makers not to allow consumers to be misled.
Let “meat” be meat. Let "milk" be milk.
Budapest, March 26, 2021
POULTRY PRODUCT COUNCIL
HUNGARIAN BREEDERS 'ASSOCIATION
NATIONAL CHAMBER OF AGRICULTURE
MILK PRODUCT COUNCIL
SLAUGHTER AND MEAT INTERBRANCH